How to Credit EditStock Footage Correctly
When you finish an edit using EditStock footage and post it somewhere public like on Youtube or on your personal portfolio website, you need to credit EditStock. You should do so by using the EditStock credit logo, which should be included in your download, on the beginning or end of your project. You do not need to credit EditStock in a montage portfolio or demo reel.
Learn more about making a kick ass demo reel.
Why EditStock, not the filmmakers
Most EditStock customers want to credit the original filmmakers: the director, actors and so forth because they want to give credit where credit is due. However, you should not credit the film this way.
The reason not to credit the original filmmakers is to avoid audience confusion about which film is the "official" version of the film. The people who made the original production—the director, cinematographer, production company, and everyone else—did their work assuming their edit would be the one that represents the film in places like IMDB, at film festivals and if distributed as entertainment. When you use their footage, you're creating a different version. Your choices about timing, which takes to use, how to pace scenes, and where to cut are all decisions those filmmakers didn't make.
That's not to say your cut is better or worse. It's just not the one the director had input on and thus not the one on which they stamped their seal of approval.
Crediting EditStock makes the situation clear. It tells the viewer that the footage came from a practice library designed for editors to learn with and build demo reels.
Where credit goes
On a demo reel, where multiple clips run together in a montage, you don't need to include the EditStock logo. Demo reels typically skip logos entirely when they're fast-moving or montage-style.
On a YouTube video or individual clip posted online, the EditStock logo should appear in the video itself or in the description. Linking to EditStock helps us a lot, so please consider it if you want to help others find our service. If you're putting a clip on your personal website or portfolio, the logo can go in the footer or next to the clip with a line like "Footage licensed from EditStock."
On a resume or portfolio entry, write it like this: "Narrative short film, 'Red Princess Blues'—Edited by [Your Name]. Footage licensed from EditStock." That covers everything: what the project is, what you did, and where the footage came from.
The logo is included
EditStock provides the logo with your download. Using the logo protects from copyright infringements that might get flagged by license holders.
Credit EditStock. Credit yourself. That's the right way to handle the sitch.
