You Don't Need A Million Bucks To Be Creative

When you hear the excuse "we didn't plan our film because we didn't have a lot of money" I want you to show them this commercial.

If you don't have money should should be planning extra hard, and more importantly you should be inventive. Today I'm introducing you to director Ross Ching, who made this incredible spec commercial for Popsicle. 

We reached out to Ross to try and get this project for EditStock. When we initially watch the film we were sure this was 3D CGI, but everyone kept asking, how good of an artist would you need to be to make those popsicle sticks look so realistic? How does he time the reaction of the dog so perfectly? Often times the answer is simpler than it looks. Ross planned these non VFX shots way ahead of time.


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